CORPORATE POSITIONING

OUR VISION STATEMENT:

We aim to be a trusted leader in outdoor equipment and supply chain management, providing high-quality products and personalized services to help our clients succeed. Our vision is to empower our customers to achieve their goals through innovation and reliability.

CORPORATE POSITIONING

OUR VISION STATEMENT:

We aim to be a trusted leader in outdoor equipment and supply chain management, providing high-quality products and personalized services to help our clients succeed. Our vision is to empower our customers to achieve their goals through innovation and reliability.

VALUES & GUIDING PRINCIPLES

As a large privately-owned company structured as a house of brands, we operate with a strong point of view and character. Our core values as a company are more than just words; they are a way of life. We know that companies with a strong culture and a higher purpose perform better in the long run. As we continue to grow, we strive to ensure that our culture remains alive, evolves, and clarifies. We intend to take these values and incorporate them into all aspects of our business so they become part of the fabric of our company.

Customer first

Customer-centric approach, exceeding expectations, proactive response to feedback, prompt issue resolution, prioritizing customer interests in all external and internal interactions, guiding our actions and decisions.

Teamwork

Putting team interests first, sharing knowledge and resources, fostering mutual learning and growth, supporting and trusting each other, collaborating to solve problems, and sharing achievements and responsibilities.

Passion

We approach work and life with passion, embracing challenges and seeking growth opportunities proactively.

Studious and pragmatic

We embrace continuous learning and practicality, staying open-minded to new knowledge and technologies. By proactively learning and adapting to changes, we apply our knowledge and experience to solve problems and deliver tangible outcomes.

Dedication

We fulfill our responsibilities with a strong sense of accountability and discipline, maintaining professionalism and work efficiency.

SOCIAL RESPONSIBILITY

We want to ensure the most ethical practices, help improve working conditions, and protect the rights of people in factories around the world where our equipment is made. We expect dignity and ethical treatment of all factory employees who produce our products. The cornerstone of our program’s effectiveness is based on fair but strict enforcement, understanding unique factory operations, and working successfully with supplier management to facilitate process improvements affecting the worker’s quality of life. Being socially responsible is a huge priority – whether we’re partnering with vendors or providing peace of mind to stakeholders (our employees, customers, and the general public).

THE FOUNDING OF HOMFUL

Our Powerhouse Team

Homful Group has a highly organized business structure to ensure efficient production management. We have an R&D department, a quality control department, a purchasing department, a sales department, and an experienced VIP team.

R&D Team

Our R&D team consists of 8 technicians and holds over 100 patents. We provide clients with joint R&D services.

QC team

Our team includes 7 QC inspectors who perform 100% inspection for each order, with a QC pass rate of up to 99.9%.

Procurement team

Our team of 15 professional international purchasers develops 50 new styles per month, supported by the most advanced product technology.

VIP Team

Specialized VIP support staff to serve 5-star customers.

Satisfy Customers, Better Living

Meet Us At The Exhibition and Fair

We will take part in exhibitions around the world with new products, maybe next time we will come to your city to participate in the exhibition.

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